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Job Description
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Job Details
- The SOC (Standard Occupational Classification) code is 11-2031.00
- The Mean Annual Wage in the U.S. is $ 123,360.00
- The Mean Hourly Wage is $ 59.00
- Currently, there are 63,970 people on this job
☝️ Information based on the reference occupation “Public Relations and Fundraising Managers”.
Also Known As…
- Public Relations and Fundraising Managers
- Public Relations Manager (PR Manager)
- Public Relations Director
- Public Affairs Director
- Director of Public Relations
- Community Relations Director
- Communications Director
- Business Development Director
- Account Supervisor
- Account Manager
- Account Executive
- University Relations Director
- Underwriter Solicitation Director
- Relationship Manager
- Publicity Manager
- Publicity Director
- Public Relations Supervisor
- Public Relations Representative
- Public Relations Coordinator
- Public Information Relations Manager
- Public Information Officer
- Public Information Director
- Public Affairs Specialist
- Media Relations Director
- Marketing Director
- Marketing Communications Manager
- Major Gifts Officer
- Major Gifts Director
- Information Officer
- Information Director
- Image Consultant
- Funds Development Director
- Fundraising Manager
- Fundraising Director
- Fund Raiser
- Executive Counselor
- Director of Public Affairs
- Director of Marketing and Public Relations
- Director of Information
- Director of Development and Public Relations
- Director of Communications
- Development Officer
- Development Director
- Customer Service Manager
- Communications Manager
- Communications Coordinator
- Communication Manager
- Campaign Manager
- Alumni Relations Coordinator
Tasks for “Director of Public Information”
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Respond to requests for information about employers' activities or status.
- Produce films and other video products, regulate their distribution, and operate film library.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Manage in-house communication courses.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
- Manage communications budgets.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Maintain company archives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Observe and report on social, economic, and political trends that might affect employers.
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