Will “Marketing Director” be Replaced By Robots? 🤔

Unknown Chance of Automation

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Job Description

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Job Details

The SOC (Standard Occupational Classification) code is 13-1199.06

☝️ Information based on the reference occupation “Online Merchants”.

Also Known As…

Tasks for “Marketing Director”

Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
Create or maintain database of customer accounts.
Cancel orders based on customer requests or inventory or delivery problems.
Purchase new or used items from online or physical sources for resale via retail or auction Web site.
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
Devise, select, or purchase domain name and web address.
Deliver e-mail confirmation of completed transactions and shipment.
Receive and process payments from customers, using electronic transaction services.
Collaborate with search engine shopping specialists to place marketing content in desired online locations.
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
Transfer digital media, such as music, video, or software, to customers via the Internet.
Design customer interface of online storefront, using web programming or e-commerce software.
Integrate online retailing strategy with physical or catalogue retailing operations.
Create, manage, or automate orders or invoices, using order management or invoicing software.
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
Initiate online auctions through auction hosting sites or auction management software.
Determine and set product prices.
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
Order or purchase merchandise to maintain optimal inventory levels.
Disclose merchant information and terms and policies of transactions in online or offline materials.
Determine location for product listings to maximize exposure to online traffic.
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.

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